“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos
Legacy businesses that last for generations and more are not just built on transactional value and the fundamentals of profit and loss. They are built on something intangible yet much more powerful and human. It is the known as “brand”.
The real value of a company lies in the fundamentals of the company and brand equity of the company. Brand Equity is a parameter which dictates how much premium a company can charge for its services or products as compared to its competitors. This is exactly the same reason an Apple IPhone is priced so high as compared to others in the market.
Now the big question is – Have you built your brand? What is your identity?
Brand Identity Creation – Why it Matters?
As a company in the UAE, you are out there building a sustainable, profitable and high growth business. But what most businesses miss out in the race for growth is the effect of developing a strong brand identity. Do you know how your customers perceive you? Is it for your quality, is it because you are premium, is it because you are fun or is it because you offer cheap. Whatever be your USP, you need to be consistent and that should become your identity.
This identity will help you stand out in a crowd of competitors when customers are looking to buy.
At RankHigher, our team of branding experts as well as the leadership team has spent countless hours researching brand evolution, brand positioning and creating a strong brand identity.
RankHigher Branding Services in UAE
RankHigher will involve with you at every step of your branding journey. We offer the following services:
- Brand positioning
- Brand Creation
- Logo Design
- Pop-ups, Standees and Banners
- Business Cards
- Print Collaterals
- In-house brand imagery
- OOH Ads
- Print Ads